A global bank was under investigation by multiple federal agencies and a Congressional committee. The bank had little Washington presence and feared the scrutiny could become a legacy issue. Further, given the political climate, there was a real threat that the bank could become a posterchild for bank scandals.
HPS was retained to:
HPS worked with the bank’s communications, legal, and government affairs teams to develop and execute a short and long-term response plan.
For this engagement, HPS:
HPS ensured the bank’s messages penetrated a high majority of outlets, with the CEO largely spared from personal attacks.
The bank developed new media relationships that led to positive coverage of other events and topics for the bank. Further, the bank avoided becoming a poster child for the industry and has received praise for its crisis mitigation efforts.