Situation

The National Association of Manufacturers (NAM) wanted to host a dual-city event that brought local perspectives on immigration to the national policy discussion.

The one-day event ran simultaneously at the Ronald Reagan Building in Washington, DC, at the International Trade Center, and at the NAM member Cargill, Inc.’s facility in Minneapolis, MN.

HPS was retained to:

  • Organize each event
  • Earn local and national media
  • Elevate the NAM, Cargill, Microsoft, and the Minnesota Chamber of Commerce’s views on immigration reform

Our Approach

HPS created two simultaneous events via video conference in D.C. and Minneapolis.

To execute the events, HPS:

  • Secured moderators, panelists, and sponsors including: John Harwood (CNBC), Rep. Paul Ryan (R-WI), Doug Holtz-Eakin (American Action Forum), Jeffrey Lunde (Mayor of Brooklyn Park, MN), Microsoft, and the Minnesota Chamber of Commerce
  • Provided staff to manage both events
  • Developed messaging
  • Secured media interviews
  • Provided social media support

Impact

NAM and its members felt they made a valuable contribution to the immigration policy debate by creating a unique event that brought the right people together at the right time.

HPS secured earned media around the event including:

 CNBC Squawk Box interview with NAM CEO Jay Timmons on the morning of the event.

 Hits on: CNBC.com Politics, Washington Post, Yahoo News, Powerline Blog, and the Huffington Post.