There are plenty of lessons to be learned from this election cycle, but one thing is clear: good public policymaking isn’t getting any simpler. Not only are the issues complicated, but the arguments, campaigns, and persuasion around those issues are more complex than ever.
Organizations need to adapt their strategy for this new environment. In a context where uncertainty is high, issues can escalate quickly and shifting public policy for the better can be complex and expensive. Dealing with this demands that firms, non-profits, and others create a more robust strategic framework for engaging on these issues.
In this paper, HPS looked at some of the trends in public affairs to understand the dynamics shaping the space and develop a framework for how organizations can prioritize efforts to shape an effective strategy.