…Facts “absolutely matter” more when they are presented early, before issues get contentious, said Tony Fratto, managing partner of Hamilton Place Strategies.

Mr. Fratto said he predicts another round of health care reform in the future, when the current reform reaches a “tipping point” It is important for the industry to therefore “never turn its back on issues damaging to your business model.”

He added, “Think about risk analysis of your greatest risk: policy change in Washington. The industry cannot afford to wait until it is attacked or vilified as it was by the White House.”

Mr. Crerar advised, “Make sure people know you before that. We had our friends.”

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