From a business perspective, modern presidential campaigns are the fastest startups in the world. HPS’ latest research looks at how campaigns scale and the implications for the candidates and staffers starting the race to 2016. The findings of the paper are:
- Modern presidential campaigns raise and spend money faster than any startup in the business world, even the fastest and most successful in Silicon Valley.
- The ability of a presidential campaign to scale effectively at the right time can be one of the differences in winning or losing the White House.
- There are a handful of shared best practices across the worlds of campaigns, startups, and management that can help a campaign to meet this challenge.