HPS looked at the complexities and trends of the organic agricultural industry and the purchasing behaviors of the industry’s consumers. We found consumer understanding of “organic” is lacking even among people who frequently purchase organics. Frequent and infrequent consumers alike place more responsibility with manufacturers than government to educate them on what “organic” means.

The survey of more than 2,382 respondents was conducted by Morning Consult, on behalf of Hamilton Place Strategies, with a 2% +/- margin of error.

The U.S. Organic Industry-Consumer Perceptions and Behavior by Hamilton Place Strategies on Scribd


The U.S. Organic Industry-Consumer Perceptions and Behavior
by Hamilton Place Strategies on Scribd